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Short Links

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Short Link Anatomy

A Li2.ai short link consists of: Domain + Slug

• Default: li2.ai/your-slug
• Custom domain: yourbrand.com/your-slug

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Slug Options

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Random Generation

Leave slug blank for automatic generation:

• Format: 6-8 random characters (e.g., a7Bx9Q)
• Pros: Fastest creation, no thinking required
• Cons: Not memorable, not brandable

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AI-Generated Slugs

Click ✨ AI Generate for contextual suggestions:

• Analyzes destination URL content
• Suggests relevant, readable slugs
• Examples: summer-sale, product-guide, signup

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Custom Slugs

Create your own memorable slugs:

• Length: 3-50 characters
• Allowed: Lowercase letters, numbers, hyphens
• Not allowed: Spaces, special characters, uppercase

Best Practices:

• Keep it short (3-15 characters ideal)
• Make it memorable
• Reflect the destination content
• Use hyphens for readability: summer-sale not summersale

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Custom Domains

Use your branded domain instead of li2.ai:

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Setup Process

1. Organization Settings → Custom Domains
2. Add Domain: Enter your domain (e.g., go.yourbrand.com)
3. Configure DNS: Add CNAME record: go.yourbrand.com → cname.li2.ai
4. Verify: Li2.ai confirms DNS configuration (usually 5-15 minutes)
5. Activate: Domain ready for use in touchpoint creation

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Benefits

• Brand Trust: Users see your domain, not a third-party shortener
• Consistent Branding: All links use your brand domain
• Link Recognition: Users know links are from your organization
• Professional Appearance: Essential for enterprise and B2B

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Link Management

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Updating Destinations

Change where a short link redirects:

1. Navigate to touchpoint details
2. Click “Edit Destination”
3. Enter new URL
4. Save changes

Impact: Immediate - all clicks now go to new destination Use Cases:

• Seasonal campaigns (update for summer, fall, winter offers)
• Product launches (pre-launch teaser → purchase page)
• Event updates (registration → live stream → recording)

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Link Expiration

Set automatic expiration dates:

• Link stops redirecting after specified date
• Useful for limited-time offers
• Can show custom expiration message

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Link Disabling

Temporarily disable without deleting:

• Preserves analytics history
• Can re-enable anytime
• Shows “Link disabled” message to users

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Link Preview Optimization

Control how links appear when shared on social media:

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Open Graph Tags

• Title: Custom title for social shares
• Description: Preview text (155-160 characters)
• Image: Featured image (1200×630px recommended)

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Twitter Cards

• Optimized previews specifically for Twitter
• Large image cards or summary cards
• Custom title and description

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Best Practices

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Next Steps