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Quick Start Guide

Time to complete: ~5 minutes

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What You’ll Build

In this tutorial, you’ll create your first touchpoint - a marketing asset that helps you share memorable short links and track their performance. By the end, you’ll have:
  • ✅ A branded short link (e.g., li2.ai/summer-promo)
  • ✅ Real-time analytics dashboard showing clicks
  • ✅ Understanding of how to manage and update touchpoints
  • ✅ (Optional) Ability to enable QR codes when needed

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Prerequisites

Before you begin, make sure you have:
  • ✅ A Li2.ai account (create one here if you haven’t yet)
  • ✅ A destination URL you want to link to (e.g., your website, product page, or social media profile)

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Step-by-Step Guide

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Step 1: Access the Dashboard

After signing in to Li2.ai, you’ll land on your dashboard at app.li2.ai/org/.The dashboard is your command center where you can:
  • Create new touchpoints
  • View existing touchpoints
  • Access analytics
  • Manage organization settings
Look for the Create Touchpoint button - it’s prominently displayed at the top of the page or in the navigation bar.Li2.ai Dashboard
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Step 2: Click Create Touchpoint

Click the + Create Touchpoint or New Touchpoint button.A creation form will appear with 2 tabs:
  • Short Link: Create a short link only (recommended for this guide)
  • QR Code: Create a touchpoint with QR code enabled by default
Select the Short Link tab to continue. You can enable QR codes later if needed.Create Touchpoint Button
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Step 3: Enter Your Destination URL

The Destination URL is where users will be redirected when they click your short link.In the Destination URL field, enter the full URL including https://:
  • ✅ Correct: https://example.com/summer-sale
  • ❌ Incorrect: example.com/summer-sale (missing https://)
Example destinations:
  • Your website homepage: https://yourcompany.com
  • A product page: https://store.com/products/new-item
  • Your Instagram: https://instagram.com/yourusername
  • A Google Form: https://forms.google.com/... Destination URL Field
Pro Tip: You can change this destination URL later without updating published links. This is one of Li2’s most powerful features!
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Step 4: Customize Your Short Link Slug

The slug is the part of your short link that comes after the domain. For example, in li2.ai/summer-sale, the slug is summer-sale.You have three options:Option A: Auto-generate (Random)
  • Leave the slug field empty and Li2.ai will generate a random string like a7Bx9Q
  • Good for: Quick creation when the link URL doesn’t matter
Option B: AI-Generated Slug
  • Click the ✨ AI Generate button
  • Li2.ai analyzes your destination URL and suggests a relevant, memorable slug
  • Good for: Automated but readable slugs (e.g., summer-2024 for a summer campaign page)
Option C: Custom Slug (Recommended for beginners)
  • Type your own slug in the field
  • Use lowercase letters, numbers, and hyphens only
  • Keep it short and memorable (3-20 characters)
  • Good for: Branded, easy-to-remember links
Examples:
  • summer-sale
  • 2024-product-launch
  • signup
  • menu Slug Field with AI Generate
  • Slug Must Be Unique: If someone else in your organization already used a slug, you’ll see an error. Try a different variation like summer-sale-2024 or promo-summer.
  • Minimum Length: Slugs must be at least 5 characters long.
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Step 5: Add a Title (Optional but Recommended)

The Title field is for internal organization - it helps you identify this touchpoint in your dashboard later.
Li2 will automatically fill in the title from your destination page if detected. You can keep it or edit as needed.
Enter a descriptive title that explains what this touchpoint is for:
  • ✅ Good: “Summer Sale 2024 - Instagram Campaign”
  • ✅ Good: “Product Launch Landing Page”
  • ❌ Too vague: “Link 1”
This title is only visible to you and your team members - end users won’t see it.Title Field
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Step 6: (Optional) Add Tags

Tags help you organize and filter touchpoints, especially when you have dozens or hundreds of them.For your first touchpoint, you can skip this or add simple tags like:
  • campaign: summer-2024
  • channel: instagram
  • type: promotional
You can always add tags later from the touchpoint management page.Tags Field
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Step 7: Create Your Touchpoint

Review your entries:
  • ✅ Destination URL is correct and includes https://
  • ✅ Slug is unique and memorable (or auto-generated)
  • ✅ Title is descriptive
Click the Create Touchpoint button at the bottom of the form.Processing: Li2 will:
  1. Validate your destination URL
  2. Check slug availability
  3. Generate the short link
  4. Set up analytics tracking
This takes 1-2 seconds.
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Step 8: Your Touchpoint is Created!

Success! You’ll see a confirmation screen showing:Short Link: li2.ai/your-slug (or your custom domain if configured)
  • Click the Copy button to copy it to clipboard
  • This link is now live and ready to share
Need a QR Code? Go to your touchpoint settings page and enable the QR Code option to generate and download a QR code for this touchpoint.
Touchpoint Created Success
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Step 9: Test Your Touchpoint

Before sharing widely, test your touchpoint:Test the Short Link:
  1. Copy the short link
  2. Open a new browser tab (or use incognito mode)
  3. Paste and visit the link
  4. Verify you’re redirected to the correct destination
Analytics in Action: After clicking your link, return to your dashboard and click on the touchpoint. You’ll see your test click recorded in real-time analytics!
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Step 10: Share Your Touchpoint

Now that you’ve tested your touchpoint, it’s time to share it with the world!Ways to use your short link:
  • Post on Instagram, Twitter, Facebook, LinkedIn
  • Include in email signatures
  • Add to YouTube video descriptions
  • Share in messaging apps (WhatsApp, Telegram, Slack)
  • Add to printed materials with a “Visit: li2.ai/your-slug” call-to-action
Ways to use your QR code:
  • Print on business cards, flyers, posters
  • Add to product packaging or labels
  • Display on digital screens at events or retail locations
  • Include in PDF documents, presentations, or reports
  • Add to restaurant menus, table tents, or receipts QR Code Examples

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What You’ve Accomplished

Congratulations! You’ve just created your first touchpoint in Li2. Here’s what you now know how to do: ✅ Create a touchpoint with a destination URL and custom slug ✅ Generate a branded short link ✅ Test touchpoints before sharing them widely ✅ Understand how to enable QR codes when needed

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Next Steps

Now that you’ve created your first touchpoint, explore these features to get more value from Li2.ai:

View Analytics

See real-time clicks, scans, geographic data, and device types for your touchpoint

Customize with Tags

Organize touchpoints by campaign, channel, or purpose using tags

Update Destination

Learn how to change where a touchpoint redirects without changing the link or QR code

Set Up Custom Domain

Use your own branded domain (e.g., go.yourcompany.com) instead of li2.ai

Create Collections

Group related touchpoints into collections for better organization

Add UTM Parameters

Track campaign performance in Google Analytics with built-in UTM builder

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Common Questions

Yes! This is one of Li2.ai’s key features. You can update the destination URL anytime from the touchpoint management page. Your short link and QR code stay the same, but they redirect to the new destination. Perfect for:
  • Seasonal campaigns (update for summer, fall, winter promotions)
  • Product launches (redirect from coming-soon page to purchase page)
  • Event updates (change from registration to venue information)
No. Once a touchpoint is created, the slug cannot be changed (this prevents broken links). If you need a different slug, create a new touchpoint and delete the old one if necessary. However, you CAN change the destination URL anytime.
Slugs must be unique within your organization. If someone already used a slug, try:
  • Adding a year: summer-sale-2024
  • Adding a location: summer-sale-nyc
  • Adding a campaign code: summer-sale-fb
  • Using the AI-generate feature for creative suggestions
From your dashboard, click on any touchpoint to view its analytics page. You’ll see:
  • Total clicks and scans
  • Geographic distribution (countries and cities)
  • Device types (mobile, desktop, tablet)
  • Referrer sources (where clicks came from)
  • Time-series graphs showing traffic over time
Learn more in the Analytics Overview.
Yes! You might want this for:
  • Different campaigns pointing to the same landing page (track which campaign performs better)
  • Different channels (one slug for Instagram, another for email)
  • A/B testing different QR code designs
Each touchpoint has separate analytics, so you can compare performance.

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Troubleshooting

Solutions:
  • Make sure to include https:// at the beginning
  • Check for typos in the URL
  • Verify the destination website exists and is accessible
  • Remove any special characters that might be encoded incorrectly
Solutions:
  • Make sure you’re using your phone’s native camera app (not a third-party QR scanner)
  • Hold your phone steady and ensure good lighting
  • Try rescanning from a different distance
  • Download the QR code in a larger size if the code appears too small
  • Ensure the QR code isn’t distorted or low resolution when printed
Solutions:
  • Double-check the destination URL you entered
  • Make sure the destination URL includes the correct protocol (https://)
  • If you recently updated the destination, wait a few seconds and try again (updates are near-instant but might have 1-2 second delay)
  • Clear your browser cache if you’re seeing an old cached redirect
Ready to create more touchpoints? Return to your dashboard and click + Create Touchpoint to create your next one! Need help? Contact our support team at [email protected] or visit our documentation home.