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Analytics & Tracking Overview

Monitor your touchpoint performance with Li2.ai’s comprehensive analytics system. Track visits, analyze traffic sources, understand your audience demographics, and optimize your marketing campaigns with data-driven insights.

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Analytics Access Points

Global Analytics Dashboard

Main Analytics Section: View performance across all touchpoints with filtering and comparison capabilities.

Individual Touchpoint Analytics

Touchpoint Detail View: Analyze specific touchpoint performance in the Analytics tab of touchpoint details.
Two Ways to Access Analytics:
  • Global View: Navigate to Analytics in the main sidebar for account-wide insights
  • Touchpoint-Specific: Open any touchpoint and click the Analytics tab for detailed performance data

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Core Analytics Features

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Key Performance Metrics

1

Overall Visits Tracking

Primary Metrics Available:
  • Total Visits: Complete visitor count across all channels
  • Click: Direct link clicks through LINK channel
  • Scan: QR code scans through QR channel
  • Top Performance: Highest performing touchpoint with daily metrics
2

Multi-channel insights

Channel Data Available:
  • Track combined performance across LINK and QR channels
  • Monitor overall touchpoint effectiveness
  • Identify daily performance trends
  • View total engagement metrics

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Traffic Source Analysis

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Geographic Analytics

Global Geographic Tracking

Worldwide Coverage: Track visits from any country or region where your touchpoints are accessed.

Visit Rate Analysis

Performance Metrics: Monitor visit rates and conversion percentages by geographic location for regional insights.
Geographic Data Includes:
  • Country Code: ISO country identification for all countries
  • Visit Count: Number of visits from each location
  • Visit Rate: Percentage conversion rates by region
  • Visual Map: Geographic distribution visualization

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Filtering and Analysis Tools

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Available Filter Options

1

Tag-based filtering

  1. Click “Filter by Tag” dropdown in the analytics interface
  2. Select specific tags to analyze performance of tagged touchpoints
  3. View analytics for specific campaigns, channels, or audience segments
  4. Compare performance across different tag categories
2

Date range analysis

  1. Use the date picker to select custom time periods
  2. Analyze performance trends over specific periods
  3. Compare different time ranges for optimization insights
  4. Track campaign performance during specific periods

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Data Insights and Analysis

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Analytics Dashboard Components

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Global Analytics View

Main Dashboard Elements:
  • Overall Visits Summary: Total visits with click/scan breakdown
  • Top Performance: Highest performing touchpoint identification
  • Referrer Analysis: Bar chart showing traffic source distribution
  • Device Breakdown: Pie chart of OS and device type usage
  • Geographic Distribution: Location-based visit analysis with visit rates

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Individual Touchpoint Analytics

Touchpoint-Specific Insights:
  • Focused Performance Data: Analytics for single touchpoint
  • Same Metric Categories: Visits, referrers, devices, and location data
  • Comparative Context: Performance relative to account averages
  • Detailed Attribution: Specific traffic source analysis for optimization
Access Method: Navigate to any touchpoint details page and click the Analytics tab to view touchpoint-specific performance data with the same comprehensive metrics available in the global view.

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Understanding Your Analytics Data

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Key Metrics Interpretation

Visit vs Click vs Scan

Total Visits = Clicks (LINK channel) + Scans (QR channel). Track overall touchpoint engagement across all channels.

Referrer Insights

Traffic Sources help identify which platforms and channels drive the most engagement to optimize marketing spend.

Device Analytics

OS/Device Data guides touchpoint optimization and user experience decisions for primary audience devices.

Geographic Performance

Location Data reveals regional effectiveness and helps target geographic marketing efforts.

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Strategic Applications

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Current vs Future Analytics

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Available Now

Current Analytics Features: All users currently have access to the complete analytics dashboard with visits tracking, referrer analysis, device insights, and geographic data, regardless of tier.
Currently Available:
  • Complete analytics dashboard for all users
  • Tag-based and date-range filtering
  • Real-time performance monitoring
  • Comprehensive traffic source analysis
  • Device and geographic insights
  • Individual touchpoint analytics

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Coming Soon Features

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Getting Started with Analytics

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Best Practices for Analytics

1

Set up organized tagging

  1. Create consistent tags for campaigns, channels, and audiences
  2. Use tag-based filtering to analyze specific campaign performance
  3. Compare performance across different tag categories
  4. Track campaign effectiveness over time
2

Regular monitoring routine

  1. Check daily performance in Top Performance section
  2. Review referrer trends to optimize marketing channels
  3. Monitor geographic performance for regional opportunities
  4. Analyze device data to optimize user experience
3

Data-driven optimization

  1. Use analytics insights to improve touchpoint performance
  2. Focus marketing efforts on high-performing referrer sources
  3. Optimize touchpoints for primary device types
  4. Adjust geographic targeting based on visit rate data

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Analytics Workflow Integration

Campaign Planning

Use historical analytics data to plan new campaigns and set performance benchmarks.

Performance Monitoring

Regular analytics review to identify trends and optimization opportunities.

Optimization Cycles

Iterative improvement based on analytics insights and performance data.

Strategic Reporting

Use analytics data to report on marketing effectiveness and ROI to stakeholders.

Touchpoint Performance

Detailed guide to analyzing individual touchpoint analytics and optimization

Campaign Analytics

Using tag-based filtering for comprehensive campaign performance analysis

Geographic Insights

Understanding and optimizing based on location-based performance data

Device Analytics

Optimizing touchpoint experience based on device and OS analytics

Tags Management

Setting up effective tagging strategies for comprehensive analytics filtering

Creating Touchpoints

Building trackable touchpoints with analytics optimization in mind
Ready to dive into your analytics? View your analytics dashboard → or learn about touchpoint performance →