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Filters & Date Ranges

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Available Filters

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Tag Filters

Filter analytics to show only touchpoints with specific tags:

• Single tag: campaign:summer-2024
• Multiple tags (AND): Show touchpoints with ALL selected tags
• Tag exclusion (NOT): Exclude touchpoints with certain tags

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Collection Filters

View analytics for entire collections:

• Select one or more collections
• See aggregated metrics for all touchpoints in those collections

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Touchpoint Filters

Narrow down to specific touchpoints:

• Search by touchpoint name or slug
• Select from dropdown list
• Compare multiple touchpoints side-by-side

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Device Type Filters

Segment by device category:

• Mobile
• Desktop
• Tablet

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Geographic Filters

Filter by location:

• Country
• Region/State
• City

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Date Range Selection

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Quick Ranges

Predefined date ranges for common use cases:

• Today
• Yesterday
• Last 7 days
• Last 30 days
• Last 90 days
• This month
• Last month
• This year

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Custom Date Range

Select specific start and end dates:

1. Click date range selector
2. Choose start date
3. Choose end date
4. Apply filter

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Date Comparison

Compare periods side-by-side:

• Current period vs previous period
• Year-over-year comparison
• Custom period comparison

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Combining Filters

Apply multiple filters simultaneously for granular insights: Example 1: Campaign Performance by Channel

• Filter: campaign:summer-2024
• Filter: channel:instagram
• Date Range: Last 30 days
• Result: Instagram performance for summer campaign

Example 2: Mobile Traffic by Region

• Filter: Device = Mobile
• Filter: Country = United States
• Date Range: This month
• Result: US mobile traffic trends

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Saving Filter Presets

Save frequently used filter combinations:

1. Apply desired filters
2. Click “Save as Preset”
3. Name your preset (e.g., “Summer Campaign - Social Media”)
4. Access anytime from Presets dropdown

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Best Practices

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