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Reports

Stay informed about your touchpoint performance with Li2.ai’s comprehensive reporting system. Receive automated weekly performance summaries via email and plan for advanced reporting capabilities coming soon.

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Current Reporting Features

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Weekly Performance Reports

Automated Email Reports: Li2.ai currently sends weekly performance reports via email, providing a comprehensive overview of your workspace’s engagement and analytics data.

Executive Summary

High-Level Metrics: Total visits, unique visitors, countries reached, and active touchpoints with week-over-week comparisons.

Performance Insights

Detailed Analysis: Channel performance, device insights, geographic data, and top-performing touchpoints ranking.

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Weekly Report Contents

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Executive Summary Section

Key Performance Indicators:
  • Total Visits: Complete visitor count with percentage change vs last week
  • Unique Visitors: Individual user engagement with growth tracking
  • Countries Reached: Geographic distribution and international engagement
  • Active Touchpoints: Number of touchpoints generating traffic
Performance Tracking:
  • Growth Indicators: Green arrows for positive growth, percentage changes
  • Trend Identification: Spot patterns in engagement and reach
  • Baseline Comparison: Understand performance relative to previous periods
  • Strategic Insights: Identify successful campaigns and optimization opportunities

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Channel Performance Analysis

LINK vs QR Channel Breakdown:
  • LINK Channel: Click performance with visit counts and unique engagement
  • QR Channel: Scan performance with visit tracking and unique user data
  • Channel Comparison: Relative performance percentages and effectiveness metrics
  • Strategic Insights: Understanding which channels drive the most engagement

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Device and Platform Insights

Device Type Analysis

Mobile vs Desktop: Performance breakdown showing mobile dominance (70.6%) vs desktop usage (23.6%) with unknown devices tracked.

Engagement Patterns

User Behavior: Visit counts and unique visitor data by device type for optimization insights.

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Geographic Performance Data

International Reach Analysis:
  • Country-by-Country Breakdown: Visits, unique visitors, and engagement share
  • Market Penetration: Understanding where your content resonates most
  • Geographic Distribution: Flag-based country identification with performance metrics
  • Strategic Opportunities: Identify high-performing regions for focused marketing
Example Geographic Insights:
  • Vietnam (VN): Dominant market with 73.0% share
  • United States (US): Secondary market with 12.7% engagement
  • Ireland (IE): Emerging market with 4.0% participation
  • Sweden (SE): Niche market with 2.4% engagement

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Top Performance Rankings

Performance Ranking System:
  • Rank-Ordered List: #1 through #5 performing touchpoints
  • Touchpoint Names: Clear identification of high-performing content
  • Visit Counts: Total engagement numbers for each touchpoint
  • Engagement Rates: Percentage-based performance metrics
Strategic Applications:
  • Identify most successful content types
  • Understand what resonates with your audience
  • Scale successful touchpoint strategies
  • Optimize underperforming touchpoints based on top performer insights
Hourly Engagement Analysis:
  • Peak Times Identification: Hour-by-hour visit distribution (UTC)
  • Engagement Patterns: When your audience is most active
  • Optimization Opportunities: Best times for campaign launches
  • Global Audience Insights: Understanding international engagement patterns
Peak Performance Example:
  • 04:00 UTC: Highest engagement with 26 visits
  • 05:00 UTC: Strong performance with 19 visits
  • 12:00 UTC: Midday engagement with 10 visits
  • Strategic Timing: Plan campaigns around peak engagement hours

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Report Delivery and Access

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Automated Email Delivery

1

Weekly schedule

Automatic Report Generation:
  • Reports are automatically generated weekly
  • Delivered via email to your account address
  • Covers complete week-over-week performance analysis
  • Professional PDF format with comprehensive data visualization
2

Report format

Professional Presentation:
  • Executive Summary: High-level overview for stakeholders
  • Detailed Analytics: Comprehensive data for optimization
  • Visual Charts: Easy-to-understand performance graphics
  • Actionable Insights: Data-driven recommendations for improvement

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Report Customization (Current)

Current Capabilities:
  • Weekly performance summaries for entire workspace
  • Comprehensive analytics coverage across all touchpoints
  • Professional formatting suitable for stakeholder sharing
  • Automated generation and delivery system

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Future Reporting Features

Premium Feature: Advanced reporting capabilities will be available for Premium tier users, with expanded customization, export options, and scheduling flexibility.

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Planned Report Types 🔄

Planned Capabilities:
  • Date Range Selection: Custom time periods for specific analysis
  • Tag-Based Filtering: Reports focused on specific campaigns or touchpoint groups
  • Metric Customization: Choose which analytics to include in reports
  • Campaign-Specific Reports: Detailed analysis for individual marketing campaigns
Strategic Value:
  • Generate reports for specific stakeholder needs
  • Focus analysis on particular campaigns or time periods
  • Create presentation-ready materials for different audiences
Planned Export Formats:
  • CSV Export: Raw data for advanced analysis and integration
  • Excel Integration: Formatted spreadsheets for business analysis
  • PDF Reports: Professional presentation-ready documents
  • API Access: Programmatic access to reporting data
Business Applications:
  • Integration with existing business intelligence tools
  • Custom analysis and visualization in preferred platforms
  • Automated reporting workflows for enterprise users

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Automated Reporting Enhancements 🔄

Flexible Scheduling

Coming Soon: Daily, weekly, monthly, or custom schedule options for automated report delivery.

Multi-User Distribution

Future Feature: Send reports to multiple team members and stakeholders automatically.

Custom Templates

Planned: Create branded report templates with custom metrics and formatting.

Real-Time Alerts

Enhancement: Automated notifications for significant performance changes or milestones.

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Maximizing Current Reports

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Strategic Report Analysis

1

Weekly performance review

Regular Analysis Routine:
  • Review week-over-week changes in key metrics
  • Identify top-performing touchpoints and successful strategies
  • Analyze geographic and device performance patterns
  • Note peak engagement times for campaign optimization
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Performance optimization

Data-Driven Improvements:
  • Scale successful touchpoint strategies based on top performer analysis
  • Adjust posting times based on peak engagement data
  • Focus marketing efforts on high-performing geographic regions
  • Optimize touchpoint design for dominant device types
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Stakeholder communication

Professional Reporting:
  • Share weekly reports with team members and stakeholders
  • Use executive summary for high-level performance updates
  • Leverage detailed analytics for strategic planning discussions
  • Track progress toward marketing goals and KPIs

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Preparing for Advanced Reports

Strategic Preparation:
  • Consistent Tagging: Use systematic tags for future campaign-specific reports
  • Documentation: Maintain records of campaign strategies and timing
  • Performance Baselines: Establish benchmarks for future comparison reporting
  • Stakeholder Requirements: Identify what custom reports will be most valuable
Future-Ready Setup:
  • Plan touchpoint organization for meaningful report segmentation
  • Consider what metrics and timeframes will be most valuable
  • Prepare team workflows for enhanced reporting capabilities

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Report Integration Strategy

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Business Intelligence Integration

Current Integration

Email Reports: Forward weekly reports to team members and integrate insights into business review cycles.

Future Integration

Data Export: Planned CSV export will enable integration with BI tools, CRM systems, and custom dashboards.

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Performance Monitoring Workflow

Weekly Review Process:
  1. Receive Automated Report: Weekly email delivery with comprehensive analytics
  2. Executive Summary Analysis: Quick performance overview and trend identification
  3. Detailed Metric Review: Deep dive into channel, device, and geographic performance
  4. Strategic Planning: Use insights for upcoming campaign planning and optimization
  5. Team Communication: Share relevant insights with marketing and leadership teams

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Getting Ready for Enhanced Reporting

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Premium Reporting Benefits

Upgrade Value: Premium tier reporting will provide advanced customization, export capabilities, and scheduling flexibility for professional marketing teams and enterprises.
Planned Premium Features:
  • Custom Date Ranges: Generate reports for specific time periods and campaigns
  • Advanced Filtering: Tag-based and touchpoint-specific report generation
  • Multiple Export Formats: CSV, Excel, and enhanced PDF options
  • Automated Scheduling: Flexible delivery schedules for different stakeholder needs
  • Enhanced Customization: Branded templates and custom metric selection

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Current Report Optimization

Maximizing Weekly Reports:
  • Establish regular review schedules for consistent performance monitoring
  • Create documentation templates for tracking insights and action items
  • Plan campaign timing based on peak engagement data from reports
  • Use geographic insights to guide regional marketing strategies

Analytics Overview

Understanding the analytics data that powers your weekly performance reports.

Performance Metrics

Deep dive into the metrics and KPIs featured in your automated reports.

Tags Management

Organize touchpoints with tags to prepare for future custom report filtering.

Campaign Analytics

Using report insights for comprehensive campaign performance analysis.
Ready to optimize your reporting strategy? View your analytics → or learn about Premium features →