Analytics Overview
What you’ll learn: Navigate Li2.ai analytics, understand key metrics, and extract actionable insights from touchpoint performance data.
Core Metrics
Total Clicks & Scans
- Combined count of all interactions
- Short link clicks + QR code scans + NFC taps
- Real-time updates
Unique Visitors
- Distinct users who clicked/scanned
- Deduplicated by device fingerprint
- Useful for reach measurement
Click-Through Rate (CTR)
- Clicks / Impressions (when impression tracking enabled)
- Industry benchmark comparison
Conversion Rate
- Conversions / Total Clicks
- Requires conversion goal setup
- Track ROI and goal completions
Analytics Categories
Geographic Analytics
Country-Level Data- Traffic distribution by country
- Interactive world map visualization
- Top countries ranking
- Granular location insights
- Identify local markets
- Regional campaign optimization
Device Analytics
Device Type- Mobile, Desktop, Tablet breakdown
- Percentage distribution
- Trend over time
- iOS, Android, Windows, macOS, Linux
- Version distribution
- Chrome, Safari, Firefox, Edge, etc.
- Mobile vs desktop browsers
Referrer Analytics
Traffic Sources- Direct scans (QR codes, NFC)
- Social media platforms
- Websites
- Email clients
- Unknown
- Source, Medium, Campaign breakdown
- Compare channel performance
- ROI by marketing channel
Time-Series Analytics
Traffic Patterns- Hourly, daily, weekly, monthly views
- Peak traffic identification
- Seasonal trend analysis
- Compare specific periods
- Year-over-year analysis
- Campaign duration insights
Analytics Dashboard
Organization Dashboard
View aggregated metrics across all touchpoints:- Total organization performance
- Top performing touchpoints
- Geographic heatmap
- Device distribution
- Traffic trends
Touchpoint Dashboard
Individual touchpoint analytics:- Click/scan timeline
- Geographic breakdown
- Device and browser stats
- Referrer sources
- Recent activity log
Collection Dashboard
Aggregated analytics for collections:- Collection-level metrics
- Compare touchpoints within collection
- Campaign performance overview
Real-Time Data
Li2.ai updates analytics in real-time:- See clicks/scans within seconds
- Monitor live campaign performance
- Immediate feedback on changes
- No batch processing delays
Data Export
Export analytics for external analysis: CSV Export- Raw click data with timestamps
- Geographic, device, referrer details
- Import into Excel, Google Sheets
- Custom reporting and visualization
- Formatted analytics reports
- Charts and visualizations included
- Share with stakeholders
- Schedule automated reports (coming soon)
Privacy & Compliance
Li2.ai analytics respect user privacy:- No personal data collection
- Device fingerprinting (not cookies)
- IP anonymization
- GDPR compliant
- No cross-site tracking