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Parcelvoy Integration

Connect Li2.ai touchpoints with Parcelvoy’s open-source multi-channel marketing platform to enable automated messaging, customer engagement workflows, and comprehensive marketing automation based on touchpoint interactions.
Hosted Parcelvoy Available: Access Parcelvoy through Li2.ai’s hosted service at engage.li2.ai to get started quickly with your marketing automation.

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Integration Overview

Multi-Channel Marketing

Automated Messaging: Trigger email, SMS, and push notifications based on touchpoint interactions and user behavior.

Customer Engagement

Journey Automation: Create personalized customer journeys that respond to touchpoint data and engagement patterns.

Growth Analytics

Performance Tracking: Monitor campaign effectiveness and customer engagement across all marketing channels.

Open Source Platform

Flexible Solution: Leverage open-source marketing automation for complete control and customization.

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Setting Up Parcelvoy Integration

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Step 1: Get Your Parcelvoy API Key

1

Access Parcelvoy

Using Li2.ai Hosted Service:
  1. Visit engage.li2.ai
  2. Create your Parcelvoy account or log in to existing account
  3. Set up your marketing automation workspace
Using Self-Hosted Parcelvoy:
  • Access your own Parcelvoy installation
  • Navigate to your project settings
2

Generate API key

  1. Navigate to your Project Settings in Parcelvoy
  2. Find the API Keys or Integrations section
  3. Generate a new Secret API Key for Li2.ai integration
  4. Copy the API key for use in Li2.ai setup
  5. Keep this key secure as it provides access to your Parcelvoy data

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Step 2: Configure Integration in Li2.ai

1

Access Parcelvoy integration

  1. Navigate to Integration in the Li2.ai sidebar
  2. Find the Parcelvoy integration card
  3. Click on the Parcelvoy integration to access configuration
  4. You’ll see the integration overview and setup options
2

Create integration connection

  1. Click “Create Integration” button
  2. The integration configuration dialog opens
  3. Fill in the required fields:
    • Name: Descriptive name for your integration (e.g., “Main Parcelvoy”)
    • API Key: Paste your Secret API Key from Parcelvoy
  4. Click “Save” to establish the connection
3

Verify connection

  1. Li2.ai will test the API connection automatically
  2. Successful connection will show in your integrations list
  3. You can now use Parcelvoy with your touchpoint campaigns
  4. The integration will appear under “All Integrations” section

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Using Parcelvoy with Touchpoints

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Automated Messaging Workflows

Touchpoint-Based Email Campaigns:
  • Link Clicks: Trigger welcome sequences when users click touchpoint links
  • QR Code Scans: Send follow-up emails based on QR code interactions
  • Geographic Targeting: Personalized emails based on user location data
  • Device-Specific Content: Tailor messaging based on mobile vs desktop usage
Campaign Examples:
  • Welcome series for new subscribers from QR code scans
  • Event follow-up sequences triggered by touchpoint interactions
  • Product information emails based on specific touchpoint categories
  • Re-engagement campaigns for inactive touchpoint users
Integrated Marketing Approach:
  • Email + SMS: Coordinate messaging across multiple channels
  • Push Notifications: Mobile app engagement triggered by touchpoint data
  • Customer Journey Mapping: Complete view of user interactions and responses
  • Behavioral Segmentation: Group users based on touchpoint engagement patterns
Advanced Automation:
  • Progressive profiling based on touchpoint interaction history
  • Dynamic content personalization using touchpoint analytics data
  • Automated lead scoring based on engagement patterns
  • Customer lifecycle automation triggered by touchpoint behavior

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Integration Benefits

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Data Flow and Attribution

How Data Flows from Li2.ai to Parcelvoy:
  • Contact Creation: New contacts automatically created from touchpoint interactions
  • Event Tracking: User interactions tracked as events in Parcelvoy
  • UTM Parameter Mapping: Campaign attribution data flows into Parcelvoy profiles
  • Geographic and Device Data: Rich user information enhances Parcelvoy segmentation

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Marketing Automation Capabilities

Automated Sequences

Trigger-Based Campaigns: Automatically start email sequences, SMS campaigns, or push notifications based on touchpoint interactions.

Customer Segmentation

Advanced Targeting: Use touchpoint data to create sophisticated customer segments for personalized marketing.

Performance Analytics

Comprehensive Tracking: Monitor campaign performance across Li2.ai touchpoints and Parcelvoy messaging channels.

Growth Optimization

Data-Driven Growth: Optimize marketing campaigns based on integrated analytics from both platforms.

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Best Practices

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Integration Optimization

1

Plan your automation workflows

Strategy Development:
  • Define customer journey stages and touchpoint roles
  • Plan email sequences and messaging cadence
  • Set up segmentation criteria based on touchpoint behavior
  • Establish performance metrics and success criteria
2

Implement progressive enhancement

Gradual Implementation:
  • Start with simple email automation workflows
  • Add SMS and push notifications as needed
  • Implement advanced segmentation based on results
  • Scale successful campaigns and optimize underperforming ones
3

Monitor and optimize

Performance Management:
  • Track email open rates and click-through rates
  • Monitor touchpoint interaction to conversion rates
  • Analyze customer journey completion rates
  • Adjust automation rules based on performance data

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Data Quality and Management

Maintaining Clean Data:
  • Use consistent UTM parameters in touchpoints for better attribution
  • Implement proper tagging strategies for campaign organization
  • Regular data audits to ensure integration accuracy
  • Monitor for duplicate contacts and data consistency issues

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Troubleshooting

API Key Problems:
  • Verify API key is copied correctly without extra spaces
  • Ensure API key has proper permissions in Parcelvoy project
  • Check that Parcelvoy project is active and accessible
  • Regenerate API key if connection continues to fail
Integration Status:
  • Refresh integration page to check connection status
  • Contact support if integration shows as disconnected
  • Verify network connectivity between Li2.ai and Parcelvoy
Missing Data in Parcelvoy:
  • Verify integration is active and properly configured
  • Check that touchpoints are generating interactions
  • Ensure Parcelvoy workspace is set up to receive data
  • Monitor integration logs for error messages
Automation Not Triggering:
  • Verify automation rules are properly configured in Parcelvoy
  • Check that trigger conditions match touchpoint data
  • Test with sample touchpoint interactions
  • Review Parcelvoy automation logs for debugging

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Getting Started Resources

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Next Steps

Parcelvoy Documentation

Coming Soon: Detailed integration documentation and workflow examples will be available.

Li2.ai Hosted Service

Quick Start: Visit engage.li2.ai to set up your Parcelvoy account and generate API keys.

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Support and Resources

Getting Help:
  • Li2.ai Support: Contact support for integration setup assistance
  • Parcelvoy Community: Access open-source community resources and documentation
  • Li2.ai Hosting: Dedicated support for hosted Parcelvoy service users
  • Integration Training: Webinars and tutorials for maximizing integration value

Integrations Overview

Explore all available marketing integrations and plan your integration strategy.

UTM Parameters

Optimize campaign attribution with professional UTM parameter strategies.

Tags Management

Organize touchpoints with strategic tagging for enhanced automation segmentation.

Analytics Overview

Understand touchpoint analytics data that flows into Parcelvoy workflows.
Ready to automate your marketing with Parcelvoy? Start at engage.li2.ai → or set up integration →