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QR Codes & Visual Tools Overview

Transform your marketing campaigns with professional, customizable QR codes that seamlessly integrate with your touchpoint strategy. Li2.ai’s QR code tools go beyond basic generation to provide sophisticated design options, comprehensive analytics, and seamless integration with your broader marketing efforts.

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Professional QR Code Generation

Unlike basic QR code generators, Li2.ai’s QR codes are fully integrated marketing assets that provide:
  • Advanced Customization - Multiple design patterns, colors, and branding options
  • Professional Quality - High-resolution output suitable for any marketing material
  • Integrated Analytics - Complete scan tracking and performance measurement
  • Multi-Channel Strategy - Independent routing from your digital links
  • Marketing Integration - Seamless connection with your touchpoint campaigns
Marketing-First Approach: Every QR code is automatically connected to your touchpoint analytics, UTM parameters, and campaign tracking - no separate setup required.

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Current Customization Features

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Design Patterns & Styling

Body Patterns

Choose from 6 different QR code body patterns to match your brand aesthetic and stand out from generic codes.

Eye Patterns

Select from 4 unique eye patterns to add personality and improve brand recognition.

Color Customization

Use preset colors (black, blue, cyan, red, purple) or choose custom colors with the color picker.

Logo Integration

Upload your company logo to create branded QR codes that reinforce your identity.

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Professional Download Options

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Marketing Applications

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Physical Marketing Materials

Print Advertising

Use Cases: Magazine ads, flyers, brochures, direct mail Benefits: Bridge offline to online, track print campaign performance

Event Materials

Use Cases: Conference badges, event signage, booth displays Benefits: Instant registration, networking, information sharing

Product Packaging

Use Cases: Product labels, instruction manuals, warranty cards Benefits: Customer support, reviews, additional product information

Business Networking

Use Cases: Business cards, email signatures, presentations Benefits: Contact sharing, portfolio access, professional follow-up

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Digital Integration

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Integration with Touchpoint Strategy

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Seamless Campaign Management

1

Automatic QR generation

Every touchpoint can instantly generate a professional QR code:
  • Enable QR channel in any touchpoint
  • Automatic generation with your design preferences
  • Immediate availability for download and use
  • Integrated analytics from first scan
2

Independent routing capability

QR codes can direct users to different destinations than your links:
  • Mobile-optimized landing pages for QR scanners
  • Location-specific offers for physical placements
  • A/B testing different approaches by channel
  • Enhanced user experience based on interaction method
3

Unified analytics dashboard

All QR code performance integrates with your touchpoint analytics:
  • Scan counts alongside click tracking
  • Channel comparison and optimization insights
  • UTM parameter integration for detailed attribution
  • Geographic and device-specific performance data

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Design Workflow Integration

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Coming Soon: Enhanced Visual Tools

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Advanced QR Features 🔄

QR Code Frames

Planned Features:
  • Professional frames and borders
  • Call-to-action text integration
  • Enhanced visual appeal and context
Benefits: Improved scan rates, clearer purpose communication

White-Label Options

Planned Features:
  • Remove Li2.ai branding completely
  • Full customization control
  • Enterprise-level professional appearance
Benefits: Complete brand control, premium professional appearance

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Landing Page Builder 🔄

Exciting Development: We’re building a comprehensive landing page builder similar to Linktree, allowing you to create beautiful, mobile-optimized landing pages that perfectly complement your QR code strategy.
Planned Capabilities:
  • Drag-and-Drop Builder - Easy creation without technical skills
  • Mobile-First Design - Optimized for QR code scanning experience
  • Brand Customization - Full control over colors, fonts, and styling
  • Multiple Link Management - Perfect for social media bio links and comprehensive landing pages
  • Analytics Integration - Complete performance tracking and optimization insights
  • Template Library - Professional templates for various industries and use cases
Perfect QR Integration:
  • Direct QR codes to custom landing pages
  • Mobile-optimized experiences for physical interactions
  • Branded, professional user journeys
  • Enhanced conversion optimization

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Getting Started with QR Codes

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Quick Start Process

1

Enable QR in touchpoints

  1. Create a new touchpoint or edit an existing one
  2. In the Integration Channel section, toggle QR to ON
  3. Your QR code is instantly generated with default settings
  4. Customize design using the “Customize” button
2

Customize your design

  1. Click “Customize” to open the design editor
  2. Choose your preferred Body Pattern from 6 options
  3. Select Eye Pattern for unique visual identity
  4. Pick colors that match your brand
  5. Upload your company logo for brand integration
3

Download and deploy

  1. Click “Download” to access format options
  2. Choose PNG (recommended 512x512) for most uses
  3. Select SVG for scalable professional applications
  4. Use in your marketing materials immediately
  5. Monitor performance through touchpoint analytics

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Best Practices for Implementation

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Advanced QR Code Documentation

Generating QR Codes

Step-by-step guide to creating and enabling QR codes in your touchpoints

Customizing QR Codes

Complete customization guide for patterns, colors, and branding

Downloading QR Codes

Format options, sizing guide, and optimization for different applications

Multi-Channel Integration

Advanced strategies for QR-specific routing and optimization

Analytics & Performance

Tracking QR code performance and optimizing scan rates

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Integration with Broader Marketing Strategy

Touchpoint Management

Organize QR codes as part of your comprehensive touchpoint strategy.

Social Media Optimization

Combine QR codes with optimized social sharing for maximum reach.

Campaign Analytics

Measure QR code performance alongside all your marketing channels.

Marketing Integrations

Connect QR code interactions with your marketing automation tools.