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Social Media Optimization Overview

Transform how your touchpoints appear when shared on social media with custom meta tags, branded images, and optimized previews. Create professional, engaging social media experiences that drive higher click-through rates and enhance your brand presence.
Premium Feature: Social Media Optimization with custom meta tags is available for Premium tier users. Users without premium access will see default Li2.ai meta tags when their touchpoints are shared.

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Why Social Media Optimization Matters

Professional Appearance

Control exactly how your content appears when shared across social platforms for consistent branding.

Higher Engagement

Optimized previews with compelling images and descriptions drive significantly more clicks.

Brand Recognition

Custom images and messaging reinforce your brand identity across all social sharing.

Campaign Control

Tailor social media presentation for different campaigns and target audiences.
Impact on Marketing Success:
  • Increased Click-Through Rates: Optimized previews can improve CTR by 30-50%
  • Enhanced Brand Trust: Professional appearance builds credibility and trust
  • Better Campaign Tracking: Custom titles help identify traffic sources
  • Consistent Messaging: Control narrative across all social platforms

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Key Features Available

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Custom Meta Tags System

Professional Visual Presentation:
  • Upload branded images for social media previews
  • Supported formats: JPG and PNG
  • Optimal size: 1200 x 628 pixels
  • Perfect for Facebook, Twitter, LinkedIn sharing
Image Benefits:
  • Branded visual identity across social platforms
  • Higher engagement than text-only previews
  • Professional appearance that builds trust
  • Consistent visual messaging across campaigns
Compelling Headlines for Social Sharing:
  • Replace default touchpoint names with engaging titles
  • Craft platform-appropriate messaging
  • Include campaign-specific calls-to-action
  • Optimize for social media algorithms
Title Strategy:
  • Clear, benefit-focused headlines
  • Include keywords relevant to your audience
  • Create urgency or curiosity when appropriate
  • Keep concise for optimal display across platforms
Engaging Context That Drives Action:
  • Detailed descriptions that encourage clicks
  • Explain value proposition clearly
  • Include relevant keywords for discovery
  • Create compelling calls-to-action
Description Best Practices:
  • Summarize key benefits or offerings
  • Use action-oriented language
  • Include relevant hashtags when appropriate
  • Optimize length for platform display limits

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Live Preview Functionality

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Real-time preview

See exactly how your optimized content will appear when shared:
  • General social media preview format
  • Shows custom image, title, and description together
  • Updates instantly as you make changes
  • Verify appearance before publishing
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Quality verification

Use preview to ensure:
  • Image displays clearly and professionally
  • Title text is compelling and complete
  • Description provides appropriate context
  • Overall appearance aligns with brand standards
Future Enhancement: We’re planning platform-specific previews (Facebook, Twitter, LinkedIn) to show exactly how content appears on each platform.

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Access and Setup

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Accessing Social Media Optimization

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Navigate to touchpoint advanced settings

  1. Go to Touchpoints and select your touchpoint
  2. Navigate to the Advanced tab
  3. Find the Meta Tags section
  4. Toggle Meta Tags to ON to enable optimization Configure Meta Tag Elements Pn
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Configure optimization settings

Premium Feature Access:
  • Custom meta tags available for Premium tier users
  • Full customization control for images, titles, descriptions
  • Live preview functionality included
  • Professional social media presentation

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Default Behavior (Non-Premium)

Automatic Fallback System:
  • Touchpoints without custom meta tags use default Li2.ai values
  • Professional appearance maintained across all sharing
  • Consistent branding with Li2.ai meta information
  • Upgrade to Premium for full customization control

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Optimization Strategy

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Image Optimization

Technical Requirements

Format: JPG or PNG Size: 1200 x 628 pixels Quality: High resolution for crisp display

Design Strategy

Branding: Include logo and brand colors Clarity: Simple, clear design that works at small sizes Context: Visual should relate to destination content
Image Best Practices:
  • Brand Consistency: Use colors and fonts from your brand guidelines
  • High Contrast: Ensure text and elements are clearly visible
  • Mobile Optimization: Design looks good on small mobile previews
  • Relevant Content: Image should relate to your destination page or offer

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Content Strategy

Effective Social Media Titles:
  • Length: Keep under 60 characters for optimal display
  • Action Words: Use verbs that encourage engagement
  • Benefits: Focus on what users gain by clicking
  • Clarity: Make purpose immediately clear
Examples:
  • “Join Our Free Marketing Masterclass”
  • “Download Your Complete SEO Guide”
  • “Get 30% Off Premium Features”
  • “Register for Industry Summit 2025”
Compelling Social Descriptions:
  • Length: 120-160 characters for optimal platform display
  • Value Proposition: Clearly state benefits or outcomes
  • Keywords: Include terms your audience searches for
  • Call-to-Action: End with clear next step
Description Framework:
  • What: Briefly describe the offer or content
  • Why: Explain the benefit or value
  • How: Indicate the action needed
  • When: Add urgency if appropriate

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Platform Considerations

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Current Optimization

Universal Social Media Optimization:
  • Single set of meta tags works across all platforms
  • Optimized for major social networks (Facebook, Twitter, LinkedIn)
  • 1200x628 image size provides optimal display across platforms
  • General preview ensures consistent appearance

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Platform-Specific Best Practices

Facebook-Friendly Approach:
  • Use compelling, benefit-focused titles
  • Include clear calls-to-action in descriptions
  • Images should be eye-catching and professional
  • Consider Facebook’s algorithm preference for engaging content
Twitter Card Compatibility:
  • Concise titles that work with Twitter’s format
  • Descriptions should be punchy and direct
  • Images should work well in Twitter’s card format
  • Consider hashtag integration in descriptions
Professional Network Approach:
  • Business-focused, professional language
  • Value proposition clear for B2B audiences
  • Images should reflect professional quality
  • Descriptions should emphasize business benefits
Future Feature: Platform-specific customization is planned, allowing different meta tags for Facebook, Twitter, LinkedIn, and other platforms.

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Integration with Marketing Strategy

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Multi-Channel Campaign Integration

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Consistent messaging across channels

Unified Campaign Approach:
  • Align social media optimization with QR code campaigns
  • Maintain consistent messaging across LINK and QR channels
  • Coordinate visual branding across all touchpoint channels
  • Plan social sharing as part of comprehensive marketing strategy
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Campaign-specific optimization

Tailored Social Presence:
  • Different meta tags for different campaign phases
  • Seasonal or promotional social media optimization
  • A/B testing different social media approaches
  • Event or time-sensitive social media messaging

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Analytics and Performance

Social Media Performance Tracking:
  • Monitor click-through rates from social media shares
  • Track engagement differences between optimized and default previews
  • Analyze which social platforms drive the most traffic
  • Measure conversion rates from social media traffic
Optimization Insights:
  • Compare performance of different title approaches
  • Test various image styles and content
  • Analyze description effectiveness for different audiences
  • Identify optimal posting times and strategies

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Best Practices

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Professional Social Media Presence

Brand Consistency

Use consistent colors, fonts, and messaging across all social media optimizations.

Quality Content

Ensure images are high-quality and descriptions provide genuine value.

Clear Purpose

Make the benefit and next step immediately clear to social media users.

Mobile Optimization

Design for mobile users who make up the majority of social media traffic.

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Campaign Implementation

Strategic Approach:
  • Plan social media optimization during campaign development
  • Consider how shared content aligns with campaign goals
  • Prepare branded images that work across multiple campaigns
  • Develop messaging that resonates with social media audiences
Resource Preparation:
  • Create branded image templates for consistent appearance
  • Develop title and description formulas for efficiency
  • Plan A/B testing approaches for optimization
  • Coordinate with overall marketing messaging strategy
Pre-Launch Verification:
  • Test social sharing across multiple platforms
  • Verify image quality and professional appearance
  • Check title and description display correctly
  • Ensure links work properly from social media platforms
Ongoing Optimization:
  • Monitor social media performance metrics
  • Test different approaches for continuous improvement
  • Update optimization based on campaign results
  • Maintain brand consistency across all touchpoints

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Future Social Media Features

Enhanced Social Optimization: We’re developing platform-specific customization and advanced social media features to give you even more control over your social presence.

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Planned Enhancements 🔄

Planned Features:
  • Custom meta tags for Facebook, Twitter, LinkedIn separately
  • Platform-specific image requirements and optimization
  • Tailored messaging for different social media audiences
  • Preview functionality showing exact appearance on each platform
Benefits:
  • Maximum optimization for each platform’s unique requirements
  • Better engagement through platform-appropriate messaging
  • Enhanced professional appearance across all networks
Future Capabilities:
  • Social media scheduling integration
  • Automated social media posting with optimized touchpoints
  • Social media analytics and performance tracking
  • Integration with major social media management tools
Strategic Value:
  • Streamlined social media campaign management
  • Enhanced ROI tracking and optimization
  • Professional social media workflow integration

Meta Tags Setup

Complete guide to configuring custom meta tags for optimal social sharing

Touchpoint Integration

Integrating social optimization into your touchpoint creation workflow

Campaign Analytics

Tracking social media performance and optimizing campaign results
Ready to optimize your social media presence? Visit your dashboard → or upgrade to Premium for full access →