QR Codes & Visual Tools
Generating QR Codes
Step-by-step guide to creating professional QR codes for your marketing campaigns through touchpoint integration.
Generating QR Codes
QR codes in Li2.ai are automatically generated when you enable the QR channel in your touchpoints. This seamless integration ensures every QR code is connected to your analytics, campaign tracking, and multi-channel strategy from the moment of creation.Quick QR Code Creation
From Your Dashboard
The fastest way to create a QR code:1
Access QR creation from home
- Go to your Home dashboard
- Click “Create QR Code”
- This opens the touchpoint creation form with QR focus
-
Follow the standard touchpoint creation process with QR enabled
2
Complete touchpoint setup
- Enter your touchpoint name and destination URL
- Add relevant tags for organization
- In the Integration Channel section, QR will be enabled by default
- Your QR code generates automatically when you create the touchpoint
Standard QR Generation Process
Creating New Touchpoints with QR Codes
1
Start touchpoint creation
- Navigate to Touchpoints → ”+ Create Touchpoint”
- Fill in basic touchpoint information:
- Name: Descriptive campaign name
- Destination URL: Where QR scanners will be directed
-
Tag: Optional organization label
2
Enable QR channel
In the Integration Channel section:
- LINK channel is enabled by default
- Toggle QR to ON
- QR code generates automatically with default settings
3
Complete creation
- Review your settings and channel configuration
- Click “Create Touch Point”
- Your touchpoint is created with both LINK and QR channels active
-
QR code is immediately available for download and use
Adding QR Codes to Existing Touchpoints
1
Access touchpoint details
- Go to Touchpoints and select an existing touchpoint
- Navigate to the Details tab
- Scroll down to the Integration Channel section
2
Enable QR generation
- Find the QR channel option
- Toggle QR to ON
- QR code generates automatically
- The QR code appears with default design settings
3
Verify and use
- Your QR code is immediately functional
- Test by scanning with a mobile device
- Download or customize as needed
- Analytics tracking begins immediately
Understanding Automatic Generation
What Happens When QR Is Enabled
Instant generation process
Instant generation process
Automatic Creation:
- QR code generates immediately when QR channel is enabled
- Uses standard QR code appearance (black pattern on white background)
- Includes Li2.ai branding for professional appearance
- Incorporates error correction for reliable scanning
- No separate “generate” button needed
- No waiting period or processing time
- Immediate availability for download and use
- Analytics tracking active from first scan
Default settings applied
Default settings applied
Standard Appearance:
- Classic black QR pattern on white background
- Standard body and eye patterns
- Professional Li2.ai branding included
- Optimized size and error correction
- High resolution suitable for print and digital use
- Reliable scanning across devices and conditions
- Professional appearance appropriate for business use
- Consistent quality across all generated codes
QR Code Regeneration
Automatic Updates: QR codes automatically regenerate when you change the destination URL in your touchpoint details. The visual design remains the same, but the QR data updates to reflect the new destination.
- Destination URL changes in touchpoint details
- Updates happen automatically without manual intervention
- Previous QR code images may need to be re-downloaded
- Analytics continue seamlessly with updated tracking
QR Generation Requirements
Prerequisites for QR Creation
Active Touchpoint
QR codes are generated as part of touchpoints - you need a touchpoint with a valid destination URL.
QR Channel Enabled
QR generation only occurs when the QR channel is explicitly enabled in touchpoint settings.
Account and Feature Access
QR generation availability
QR generation availability
Current Access:
- Available for all Li2.ai accounts
- No separate QR-specific subscription required
- Included in premium access during launch period
- Unlimited QR code generation per account
- Generate QR codes for any touchpoint
- No limits on number of QR codes per campaign
- Full customization available for all generated codes
- Complete analytics access for all QR activity
Technical requirements
Technical requirements
Touchpoint Dependencies:
- Valid destination URL required
- Touchpoint must be active for QR functionality
- Analytics tracking requires proper touchpoint setup
- Multi-channel routing requires both LINK and QR enabled
- No separate QR account or service required
- No external QR code service integration needed
- No technical configuration beyond enabling the channel
- Immediate availability after enabling QR channel
Planning Your QR Code Strategy
When to Generate QR Codes
Campaign planning stage
Campaign planning stage
Ideal Timing for QR Generation:
- During initial touchpoint creation for new campaigns
- When planning physical marketing materials
- Before designing print advertisements or packaging
- As part of comprehensive multi-channel campaign setup
- Plan QR placement in marketing materials
- Consider mobile-optimized destination pages
- Coordinate QR design with overall brand strategy
- Plan for QR-specific analytics and tracking
Marketing material integration
Marketing material integration
Physical Marketing Applications:
- Business cards and networking materials
- Print advertisements and brochures
- Product packaging and labeling
- Event signage and promotional materials
- Email signatures for mobile contact sharing
- Social media posts for cross-platform engagement
- Website integration for mobile experiences
- Presentation slides and digital materials
Multi-Channel Strategy Planning
1
Consider user experience differences
QR vs LINK Channel Planning:
- QR scanners are typically mobile users
- QR interactions often happen in physical locations
- Consider different messaging for QR vs link users
- Plan mobile-optimized experiences for QR destinations
2
Plan destination strategy
Single vs Multiple Destinations:
- Use same destination for consistent messaging
- Use different destinations for A/B testing
- Consider mobile-specific landing pages for QR
- Plan location-aware content for physical QR placement
3
Analytics and tracking setup
Performance Measurement:
- Plan UTM parameters for detailed tracking
- Set up conversion goals for QR interactions
- Consider geographic tracking for physical placements
- Plan comparison metrics between LINK and QR performance
Testing Your Generated QR Codes
Verification Process
1
Immediate functionality test
After QR generation:
- Use your smartphone camera to scan the QR code
- Verify it redirects to the correct destination
- Check that analytics register the scan
- Confirm mobile experience is optimized
2
Cross-device testing
Test QR code functionality across:
- Different smartphone models and operating systems
- Various QR code scanning apps
- Different lighting conditions and angles
- Multiple distances and scanning positions
3
Analytics verification
Confirm tracking is working:
- Check that scans appear in touchpoint analytics
- Verify geographic and device data collection
- Test UTM parameter capture if configured
- Ensure QR metrics separate from LINK metrics
Quality Assurance Checklist
Technical verification
Technical verification
QR Code Functionality:
- ✅ Scans correctly with multiple devices
- ✅ Redirects to intended destination
- ✅ Works in various lighting conditions
- ✅ Analytics tracking functions properly
- ✅ Destination page is mobile-optimized
- ✅ Loading speed is acceptable on mobile
- ✅ Call-to-action is clear and accessible
- ✅ User journey leads to desired outcome
Integration verification
Integration verification
Touchpoint Integration:
- ✅ QR channel shows as enabled in touchpoint details
- ✅ QR analytics separate from LINK analytics
- ✅ Multi-channel routing works if configured
- ✅ Campaign tags and organization function properly
- ✅ QR design aligns with brand standards
- ✅ Destination content matches campaign messaging
- ✅ Analytics goals configured for measurement
- ✅ Team members have access to download QR code
Future QR Generation Features
Coming Soon Enhancements
Bulk Generation: We’re developing bulk QR generation capabilities that will allow you to create QR codes for multiple touchpoints simultaneously, perfect for large campaigns and enterprise use.
Planned bulk features 🔄
Planned bulk features 🔄
Bulk Generation Capabilities:
- Generate QR codes for multiple touchpoints at once
- Batch customization with consistent design settings
- Bulk download options for team distribution
- Enterprise-level campaign management
- Template-based generation for consistent branding
- Automated naming and organization
- Streamlined workflow for large-scale campaigns
- Integration with campaign management tools
Next Steps
Customize Your QR Codes
Learn to customize patterns, colors, and branding for professional QR codes.
Download QR Codes
Understand format options and sizing for different marketing applications.
Multi-Channel Strategy
Set up different destinations for QR vs LINK channels for advanced testing.
Analytics Tracking
Monitor QR code performance and optimize scan rates for better results.