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Channel-Specific Analytics

Coming Soon: Channel-specific analytics are currently in development and will be available as part of our Premium analytics features. This page outlines the planned capabilities for comparing LINK and QR channel performance.
Compare the performance of your LINK and QR channels with dedicated analytics designed to optimize your multi-channel marketing strategy. Understand how different channels perform and make data-driven decisions about your touchpoint deployment.

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Planned Channel Analytics Features

Channel Performance Metrics

Coming Soon: Compare click-through rates, engagement patterns, and conversion metrics between LINK and QR channels.

Audience Behavior Analysis

Coming Soon: Understand how different audiences interact with LINK versus QR channels across devices and platforms.

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Planned Analytics Capabilities

Planned Features:
  • Individual Channel Metrics: Separate analytics for LINK clicks and QR scans
  • Performance Comparison: Side-by-side analysis of channel effectiveness
  • Conversion Rate Analysis: Compare conversion rates between channels
  • Engagement Patterns: Understand user behavior differences by channel
Strategic Value:
  • Optimize marketing spend allocation between channels
  • Identify which channel works best for specific campaigns
  • Understand audience preferences for different touchpoint types
Planned Capabilities:
  • Channel by Device: How LINK vs QR perform on mobile, desktop, tablet
  • Platform Analysis: Channel performance across social media platforms
  • Geographic Channel Preferences: Regional differences in channel usage
  • Time-Based Patterns: When each channel performs best
Optimization Opportunities:
  • Deploy QR codes in mobile-heavy contexts
  • Use LINK channels for desktop-focused campaigns
  • Tailor channel strategy to geographic preferences

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Current Multi-Channel Tracking

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What’s Available Now

While dedicated channel-specific analytics are in development, you can currently track multi-channel performance through:
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Combined channel metrics

Current Analytics Include:
  • Total Visits: Combined LINK clicks and QR scans
  • Click Count: Number of LINK channel interactions
  • Scan Count: Number of QR channel interactions
  • Overall Performance: Total engagement across both channels
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Manual channel analysis

Current Workaround:
  • Use tag-based filtering to separate channel-focused campaigns
  • Create separate touchpoints for LINK-only vs QR-only testing
  • Monitor performance trends for different deployment strategies
  • Track referrer data to understand channel context

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Strategic Channel Planning

LINK Channel Strategy

Current Best Practices: Use LINK channels for digital sharing, email campaigns, and social media where users can click directly.

QR Channel Strategy

Current Best Practices: Deploy QR codes for physical materials, print advertising, and in-person interactions where scanning is more convenient.

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Preparing for Channel Analytics

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Optimization Strategies for Current Setup

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Organize touchpoints by channel focus

Tag-Based Organization:
  • Create tags like “link-focused”, “qr-focused”, or “multi-channel”
  • Use consistent tagging for future channel analysis
  • Plan touchpoint deployment with channel analytics in mind
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Track channel context manually

Current Tracking Methods:
  • Note where QR codes are physically deployed
  • Track which platforms are used for LINK sharing
  • Document campaign strategies for each channel
  • Monitor referrer data for channel context clues
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Plan for future analysis

Preparation for Advanced Analytics:
  • Maintain consistent naming conventions
  • Document channel deployment strategies
  • Plan A/B testing approaches for channel comparison
  • Consider how channel data will inform future campaigns

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Future Channel Analytics Vision

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Premium Analytics Features 🔄

Planned Premium Features:
  • Real-Time Channel Performance: Live comparison of LINK vs QR effectiveness
  • Conversion Funnel Analysis: Track user journey differences by channel
  • Attribution Modeling: Understand how channels work together in campaigns
  • ROI Analysis: Calculate return on investment for each channel
Business Impact:
  • Optimize marketing budget allocation between channels
  • Understand true channel effectiveness and user preferences
  • Make data-driven decisions about touchpoint deployment
Planned Segmentation Features:
  • Demographic Analysis: How different demographics prefer different channels
  • Geographic Channel Preferences: Regional variations in channel usage
  • Device-Channel Correlation: Which devices drive which channel usage
  • Behavioral Patterns: User journey analysis by preferred channel
Strategic Applications:
  • Tailor channel strategies to specific audience segments
  • Deploy channels based on geographic and demographic data
  • Optimize user experience for channel-specific behaviors

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Integration with Existing Analytics

Seamless Enhancement:
  • Channel-specific analytics will enhance, not replace, current analytics
  • All existing filtering and analysis capabilities will remain
  • Channel data will integrate with device, geographic, and referrer analytics
  • Historical data will be retroactively analyzed for channel insights

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Getting Ready for Channel Analytics

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Best Practices for Future-Ready Setup

Strategic Tagging

Use consistent tags that will support future channel analysis and campaign comparison.

Documentation

Keep records of channel deployment strategies and campaign contexts for future analysis.

Testing Framework

Plan A/B testing approaches that will benefit from detailed channel analytics.

Performance Baselines

Establish current performance baselines to measure improvement with channel analytics.

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Maximizing Current Analytics

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Leverage existing data

Current Analysis Options:
  • Use referrer data to understand channel context
  • Analyze device data to inform channel deployment
  • Track geographic performance for channel planning
  • Monitor time-based patterns for optimal channel timing
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Plan channel experiments

Preparation Strategies:
  • Create channel-focused campaigns with clear tagging
  • Test different deployment strategies for each channel
  • Document what works best for different contexts
  • Build hypotheses for future channel analytics testing

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Stay Updated on Channel Analytics

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Development Progress

Premium Feature: Channel-specific analytics will be available as part of Premium tier advanced analytics. All current users will continue to have access to existing analytics capabilities.
What to Expect:
  • Enhanced Dashboard: New interface sections for channel-specific insights
  • Advanced Filtering: Filter all analytics by specific channel performance
  • Comparative Reports: Side-by-side analysis of channel effectiveness
  • Strategic Recommendations: Data-driven suggestions for channel optimization

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Getting Notified

Stay Informed About Release:
  • Watch for product updates and announcements
  • Monitor your dashboard for new analytics features
  • Check documentation updates for channel analytics guides
  • Consider Premium tier access for advanced analytics features

Analytics Overview

Understanding current analytics capabilities and how to use them effectively.

Multi-Channel Routing

Setting up different destinations for LINK and QR channels in preparation for analytics.

QR Codes Overview

Maximizing QR channel effectiveness while preparing for dedicated analytics.

Tags Management

Organize touchpoints with tags to support future channel-specific analysis.
Interested in channel analytics? View current analytics → or learn about Premium features →