Touchpoints
Link Versioning
Understanding how Li2.ai tracks link changes and manages version history for better campaign management and analytics.
Link Versioning
Link versioning automatically tracks changes to your touchpoint short links, maintaining a complete history while ensuring all previous versions continue to work. This powerful feature helps you optimize campaigns while preserving analytics data and user access.What Is Link Versioning?
When you edit a touchpoint’s short link, Li2.ai creates a new version while keeping the old version fully functional. This means:- All previous links continue to work - No broken links for your audience
- Complete analytics history - Performance data preserved across all versions
- Easy version tracking - See which version is currently active
- Change management - Up to 5 modifications allowed per touchpoint
Example: If you change
li2.ai/summer-sale to li2.ai/summer-launch, both links will work and direct users to your destination, but analytics will show which version they used.How Versioning Works
The Version System
1
Initial creation
When you create a touchpoint, you get Version 1 of your short link.This version is marked as “Latest” and is your active link for sharing.
2
Making changes
When you edit the short link (click the edit icon next to your link):
- The current version remains active and accessible
- A new version is created with your changes
- The new version becomes “Latest”
- Your change counter decreases by 1
3
Version history
In your touchpoint details, you can see:
- All previous versions of the link
- Which version is currently “Latest”
- Complete analytics for each version
- Change dates and history
What You See
In the Edit Short Link dialog, you’ll see:- Current link: Your active short link
- Version history: List of all previous versions
- “Latest” indicator: Shows which version is current
- Changes remaining: How many more changes you can make
The 5-Change Limit
Understanding the Constraint
Important: You can only modify a touchpoint’s short link 5 times total. Plan your changes carefully!
- Prevents excessive link changes that could confuse analytics
- Encourages thoughtful planning and strategic link management
- Maintains system performance and reliability
- Supports professional campaign management practices
Managing Your Changes
Plan before you change
Plan before you change
Before making any modifications:
- Consider the long-term use of the touchpoint
- Think about campaign lifecycle and evolution
- Plan multiple changes in advance if needed
- Test concepts before implementing permanently
Use changes strategically
Use changes strategically
Best times to modify links:
- Major campaign updates or rebrands
- Seasonal campaign transitions
- A/B testing different messaging approaches
- Fixing confusing or non-descriptive links
- Aligning with updated marketing materials
When you're running low
When you're running low
If you have few changes left:
- Consider creating a new touchpoint instead
- Plan remaining changes very carefully
- Document reasons for each change
- Coordinate with team before making changes
Making Strategic Link Changes
When to Edit Your Links
Campaign Evolution
Update links when campaigns evolve, like changing “summer-preview” to “summer-launch”.
Better Memorability
Improve generic links with more descriptive, memorable versions.
Brand Alignment
Align links with updated brand messaging or campaign names.
A/B Testing
Test different link approaches to see what resonates with your audience.
How to Edit Links
1
Access link editing
- Go to your touchpoint details page
- In the Details tab, find your short link
- Click the edit icon (pencil) next to the link
-
The “Edit short link” dialog will open
2
Make your changes
- Edit the back-half of your link in the text field
- See the preview of your new full link
- Review your remaining changes counter
- Notice the version history below
3
Confirm and save
- Click “Save changes” when you’re satisfied
- Your new version becomes the “Latest”
- The old version remains in history
-
Both versions continue to work normally
Understanding Version History
Reading Version Information
In your touchpoint’s version history, you’ll see: Current Version (Latest):- Link:
li2.ai/your-current-link - Status: “Latest” indicator
- Created: Date and time of this version
- Link:
li2.ai/previous-link - Created: When this version was active
- Analytics: Performance data for this specific version
Analytics Across Versions
Individual version tracking
Individual version tracking
Each version maintains its own analytics:
- Clicks and scans specific to that version
- Performance data from when it was active
- Geographic and timing information
- Channel-specific metrics (LINK vs QR)
Combined analytics
Combined analytics
Your touchpoint’s main analytics show:
- Total performance across all versions
- Combined metrics for overall campaign success
- Timeline view showing performance evolution
- Version comparison data when available
Best Practices
Strategic Planning
Plan your link evolution
Plan your link evolution
Consider the campaign lifecycle:
- Initial launch link (e.g.,
campaign-preview) - Main campaign link (e.g.,
campaign-launch) - Optimization versions (e.g.,
campaign-special) - Closing phase link (e.g.,
campaign-final)
Test before committing
Test before committing
Before using a change:
- Discuss link options with your team
- Consider how the link sounds when spoken aloud
- Check that the link makes sense for all marketing materials
- Ensure the link will remain relevant for the campaign duration
Document your changes
Document your changes
Keep track of modifications:
- Note why you made each change
- Record performance before and after changes
- Share change rationale with team members
- Plan future changes based on results
Common Scenarios
Seasonal campaign updates
Seasonal campaign updates
Example: Holiday promotion touchpoint
- Version 1:
holiday-preview(early announcement) - Version 2:
holiday-sale(main promotion) - Version 3:
holiday-final(last chance messaging)
A/B testing messaging
A/B testing messaging
Example: Product launch touchpoint
- Version 1:
new-product(simple, direct) - Version 2:
product-launch(event-focused) - Version 3:
innovation-2025(benefit-focused)
Improving memorability
Improving memorability
Example: Demo request touchpoint
- Version 1:
li2.ai/6LAG5(auto-generated) - Version 2:
request-demo(clear and memorable)
Working with Version Limits
What to Do When You Run Out of Changes
1
Assess your needs
- How many more changes do you anticipate?
- Is this touchpoint critical to ongoing campaigns?
- Would a new touchpoint serve your needs better?
2
Consider alternatives
Option 1: Create a new touchpoint
- Start fresh with 5 new changes available
- Maintain the old touchpoint for existing materials
- Use for evolved or significantly different campaigns
- If the current link works well, no changes needed
- Focus optimization efforts on destination content instead
- Reserve remaining changes for critical future needs
3
Plan for the future
- Create new touchpoints earlier in the planning process
- Consider version limits when planning campaign evolution
- Use auto-generated links when custom links aren’t essential
Maximizing Your Changes
Plan Ahead
Think through your entire campaign before making the first change.
Test Offline
Discuss link options with your team before implementing changes.
Strategic Timing
Make changes at natural campaign transition points for maximum impact.
Performance Focus
Use changes to test and optimize, not just for aesthetic preferences.
Troubleshooting Version Issues
Old links not working
Old links not working
This shouldn’t happen - all versions should remain functional.If you experience this:
- Check the exact link URL for typos
- Try the link in a different browser or device
- Contact support if the issue persists
- Verify the touchpoint is still active
Confused about which version is active
Confused about which version is active
Look for the “Latest” indicator in your version history.The active version is:
- Marked as “Latest” in the edit dialog
- The one shown in your touchpoint details
- The most recently created version
- The one you should share in new materials
Can't make changes
Can't make changes
Check your remaining changes counter.If you’ve used all 5 changes:
- Consider if the change is truly necessary
- Explore creating a new touchpoint instead
- Contact support if you need assistance with strategy
Related Topics
Creating Touchpoints
Learn how to create touchpoints with strategic link planning from the start.
Managing Touchpoints
Comprehensive guide to organizing and optimizing your touchpoint campaigns.
Analytics Tracking
Understanding how version history affects your campaign analytics and reporting.
Custom Domains
Use custom domains with versioning for professional branded links.
Questions about link versioning? Contact support → or visit your touchpoints →