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Create Your First Touchpoint

Creating your first touchpoint is an exciting milestone! In this comprehensive guide, you’ll build a professional marketing asset that showcases Li2.ai’s multi-channel distribution capabilities. By the end, you’ll have a working short link, branded QR code, and analytics tracking.

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What You’ll Create

In this tutorial, you’ll build a complete marketing touchpoint that includes:
  • ✅ Professional branded short link
  • ✅ Custom QR code for offline marketing
  • ✅ Analytics tracking across all channels
  • ✅ Proper organization with tags
  • ✅ Testing verification to ensure everything works
Example scenario: We’ll create a touchpoint for promoting a “Summer Product Launch” landing page that you can use across social media, email campaigns, and print materials.

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Prerequisites

Before you begin, make sure you have:
  • ✅ Completed account setup
  • ✅ A destination URL ready (landing page, product page, signup form, etc.)
  • ✅ Access to your Li2.ai dashboard
  • ✅ About 15 minutes to complete the process
Don’t have a destination URL yet? You can use any website URL for practice - even your company homepage or LinkedIn profile. The important thing is learning the process!

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Step 1: Start Creating Your Touchpoint

1

Navigate to touchpoint creation

From your Li2.ai dashboard, click the “Create Touchpoint” button. You can find this:
  • On the main dashboard as a prominent button
  • In the Touchpoints section by clicking ”+ Create Touchpoint” Create Touchpoint Pn
This opens the touchpoint creation form.
2

Understand the creation interface

The creation form has several sections:
  • Basic Information: Name, destination URL, and tag
  • Short Link Configuration: Custom domain and back-half options
  • Integration Channels: Multi-channel distribution settings
We’ll configure each section step by step.

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Step 2: Configure Basic Information

1

Name your touchpoint

In the Name field, enter a descriptive name that helps you identify this campaign later.Good examples:
  • “Summer Product Launch Landing Page”
  • “Newsletter Signup Form - Q3”
  • “Social Media Bio Link”
  • “Product Demo Request Page”
Why this matters: Clear names help you find and manage touchpoints as your campaigns grow.
2

Enter your destination URL

In the Destination URL field, paste the complete URL where you want to send visitors.Destination Url PnExamples:
https://yourcompany.com/summer-launch
https://yoursite.com/newsletter-signup
https://calendly.com/yourname/demo
Important: Include the full URL with https:// for proper tracking and redirection.
3

Add a tag for organization

In the Tag (Optional) field, add a relevant tag to organize this touchpoint.Suggested tag examples:
  • summer-2025 (for seasonal campaigns)
  • product-launch (for product-related content)
  • social-media (for social distribution)
  • email-campaign (for email marketing)
Tags become powerful when you create multiple touchpoints. They help you filter, organize, and analyze campaign performance by category.
1

Review the auto-generated short link

Li2.ai automatically creates a short link using the format li2.ai/[random-string].For example: https://li2.ai/hcdfsThis works perfectly for most campaigns, but you can customize it if needed.
2

Customize the back-half (optional)

To create a memorable, branded link, click the edit icon next to the short link field.Custom Back Half PnCustomization options:
  • li2.ai/summer-launch (campaign-specific)
  • li2.ai/demo-request (action-focused)
  • li2.ai/new-product (product-focused)
Best practices:
  • Keep it short and memorable
  • Use hyphens instead of spaces
  • Make it relevant to your campaign
  • Avoid special characters
You can only change the back-half up to 5 times, so choose thoughtfully! The system will track all versions for analytics.
3

Understand link versioning

When you edit a short link, Li2.ai creates a new version while keeping the old one accessible.This means:
  • Previous links continue to work
  • You can track performance across versions
  • Analytics show the complete history

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Step 4: Configure Multi-Channel Distribution

1

Enable LINK channel

The LINK channel is automatically enabled - this creates your primary short link for digital sharing.Use cases:
  • Social media posts
  • Email campaigns
  • Digital advertisements
  • Website buttons and CTAs
2

Enable QR code generation

Toggle ON the QR channel to generate a professional QR code.Configure Integration Channels PnUse cases:
  • Print advertisements
  • Business cards
  • Product packaging
  • Event materials
  • Physical store displays
Each channel can have different destination URLs for advanced A/B testing, but for your first touchpoint, they’ll both use the same destination.
3

Note upcoming channels

You’ll see WiFi and NFC options marked as “Coming soon”:
  • WiFi: For sharing WiFi network access with branded touchpoints
  • NFC: For tap-to-access experiences with NFC-enabled devices
These will be available in future updates!

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Step 5: Create and Review Your Touchpoint

1

Create your touchpoint

Click the “Create Touch Point” button to generate your marketing assets.Create Touchpoint Success PnWhat happens next:
  • Your short link becomes active immediately
  • QR code is automatically generated with Li2.ai branding
  • Analytics tracking begins
  • You’re redirected to the touchpoint details page
2

Review your touchpoint details

You’ll see your new touchpoint in the touchpoints list with:
  • ✅ Active status indicator
  • 📅 Creation date and time
  • 👤 Your username as creator
  • 🏷️ Applied tag (if you added one) Touchpoint Details Pn
Click on the touchpoint name to access detailed configuration and analytics.

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Step 6: Test Your Multi-Channel Setup

1

Test your short link

From the touchpoint details page, Details tab:
  1. Copy your short link
  2. Open a new browser tab or incognito window
  3. Paste and visit the link
  4. Verify you’re redirected to your destination URL Multi Channel Distribution 1 Pn
Success indicator: You should arrive at your destination page, and a click will be recorded in analytics.
2

Download and test your QR code

In the QR section of the Details tab:
  1. Click “Download” to save your QR code image
  2. Use your smartphone camera to scan the QR code
  3. Verify it opens your destination URL
  4. Optional: Click “Customize” to modify the QR design Multi Channel Distribution 2 Pn
QR code features:
  • Professional Li2.ai branding
  • High resolution for print materials
  • Automatic error correction for reliable scanning
3

Verify analytics tracking

Navigate to the Analytics tab to confirm tracking is working:
  • Your test clicks should appear in the data
  • You’ll see separate tracking for LINK and QR channels
  • Performance data updates in real-time Analytics Tracking Pn
It may take a few minutes for analytics data to appear after your first clicks.

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Step 7: Understand Your Results

1

Interpret touchpoint analytics

In the Analytics tab, you’ll see:Total Performance:
  • Click count across all channels
  • Scan count from QR codes
  • Performance timeline charts
Channel Breakdown:
  • LINK performance (digital clicks)
  • QR performance (physical scans)
  • Geographic data (when available)
2

Review touchpoint settings

In the Details tab, verify all settings:
  • ✅ Correct destination URL
  • ✅ Proper tag assignment
  • ✅ Both LINK and QR channels active
  • ✅ Custom short link (if you edited it)
3

Explore advanced options

In the Advanced tab, discover additional capabilities:
  • Social Media Optimization: Custom meta tags for perfect social sharing
  • UTM Parameters: Advanced campaign tracking
  • Marketing Integration: Parcelvoy automation settings
You don’t need to configure these for your first touchpoint, but they’re available when you’re ready for advanced campaigns!

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Best Practices for Future Touchpoints

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🎉 Congratulations!

You’ve successfully created your first professional marketing touchpoint! You now have:
  • ✅ A branded short link ready for digital campaigns
  • ✅ A professional QR code for offline marketing
  • ✅ Analytics tracking across all distribution channels
  • ✅ Proper organization with tags
  • ✅ Understanding of the creation process

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Next Steps: Expand Your Marketing

Add Social Media Optimization

Enhance your touchpoint with custom meta tags and images for perfect social sharing.

Set Up UTM Tracking

Add advanced campaign tracking with custom UTM parameters for detailed analytics.

Explore QR Customization

Customize your QR code design and branding for professional marketing materials.

Connect Marketing Tools

Integrate with Parcelvoy for automated email marketing and lead nurturing.

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Create More Touchpoints

Now that you understand the process, consider creating touchpoints for:
  • Different marketing campaigns
  • Various distribution channels
  • A/B testing scenarios
  • Team collaboration projects
Ready to create another touchpoint? Visit your dashboard →

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Need Help?

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Questions about your first touchpoint? Contact our support team →