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Touchpoints Overview

Touchpoints are the heart of Li2.ai’s marketing platform. Far more than simple shortened links, touchpoints are comprehensive marketing assets that enable sophisticated campaign distribution, tracking, and optimization across multiple channels.

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What Are Touchpoints?

A touchpoint is a professional marketing asset that connects your audience to your content through multiple distribution channels. Each touchpoint includes:
  • Smart Link Management - Branded short URLs with versioning and change tracking
  • Multi-Channel Distribution - Links, QR codes, and upcoming WiFi/NFC options
  • Independent Routing - Different destinations per channel for advanced testing
  • Advanced Analytics - Comprehensive tracking and performance measurement
  • Social Optimization - Custom meta tags and images for perfect social sharing
  • Campaign Organization - Tags, search, and filtering for professional management
Think of touchpoints as marketing campaigns, not just links. Each touchpoint represents a complete strategy for reaching your audience across digital and physical channels.

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Key Touchpoint Capabilities

Create professional, branded short links that enhance your marketing presence and provide detailed tracking insights.

Custom Domains

Brand your links with your own domain for professional appearance and increased trust.

Link Versioning

Track changes and manage link history with up to 5 modifications per touchpoint.

Memorable URLs

Create easy-to-remember custom back-halves for offline and verbal marketing.

Change Tracking

Monitor link evolution with complete history and performance comparison.

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Multi-Channel Distribution ✅

Reach your audience wherever they are with consistent tracking and independent routing capabilities.

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Advanced Routing & Testing ✅

Multi-Channel Routing: Each distribution channel can direct users to different destinations, enabling sophisticated A/B testing and audience segmentation. Example Use Cases:
  • A/B Testing: Send QR code scanners to one landing page, link clickers to another
  • Audience Segmentation: Route social media traffic differently than email traffic
  • Regional Targeting: Different destinations based on distribution channel
  • Campaign Optimization: Test messaging across physical vs. digital channels

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Practical Use Cases

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Marketing Campaign Examples

Product Launch Campaign

LINK: Social media and email promotion QR: Print ads and product packaging Goal: Track digital vs. physical engagement

Event Promotion

LINK: Website registration buttons QR: Flyers and event signage Goal: Monitor registration sources

Content Marketing

LINK: Blog posts and newsletters QR: Business cards and presentations Goal: Track content engagement channels

Lead Generation

LINK: Digital advertising campaigns QR: Trade show materials Goal: Optimize lead quality by source

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Industry Applications

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Campaign Management & Organization

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Professional Organization ✅

Smart Tagging

Organize touchpoints by campaign, channel, team, or any custom category for easy management.

Advanced Search

Find specific touchpoints quickly with powerful filtering and search capabilities.

Bulk Operations

Manage multiple touchpoints simultaneously (Coming Soon)

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Analytics & Performance ✅

Comprehensive Tracking:
  • Channel-Specific Analytics: Separate performance data for each distribution method
  • Real-Time Reporting: Live click and scan tracking with geographic insights
  • UTM Integration: Advanced campaign parameter management and tracking
  • Performance Comparison: Compare touchpoint performance across campaigns
Optimization Insights:
  • Identify best-performing distribution channels
  • Optimize messaging based on channel engagement
  • Track campaign ROI and conversion rates
  • Monitor geographic and demographic trends

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Advanced Features

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Social Media Optimization ✅

Transform how your content appears when shared across social platforms:
  • Custom Meta Tags: Titles, descriptions, and images optimized for each platform
  • Live Preview: See exactly how your content will appear before sharing
  • Platform-Specific Optimization: Tailored for Facebook, Twitter, LinkedIn, and more
  • Brand Consistency: Maintain professional appearance across all social channels
Learn More About Social Optimization →

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Marketing Integrations ✅

Connect touchpoints with your existing marketing stack:
  • Parcelvoy Integration: Automated email marketing and journey triggers
  • UTM Parameter Management: Advanced campaign tracking and attribution
  • Webhook Support: Real-time event notifications (Coming Soon)
  • API Access: Custom integrations and automation (Coming Soon)
Explore Marketing Integrations →

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Getting Started with Touchpoints

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For New Users

Create Your First Touchpoint

Step-by-step guide to creating your first professional marketing touchpoint.

Quick Start Guide

Complete walkthrough including multi-channel setup and analytics.

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For Experienced Users

Advanced Touchpoint Management

Professional organization, bulk operations, and optimization strategies.

Multi-Channel Routing

Advanced distribution strategies and A/B testing with independent channel routing.

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Detailed Touchpoint Documentation

Explore specific aspects of touchpoint management:

Creating Touchpoints

Detailed creation process and configuration options

Managing Touchpoints

Organization, editing, and optimization techniques

Link Versioning

Understanding change tracking and version management

Custom Domains

Setting up branded domains for professional links

Multi-Channel Routing

Advanced distribution and testing strategies

QR Code Management

Professional QR code creation and customization

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Best Practices Summary

Ready to create your next professional marketing campaign? Start creating touchpoints → or get detailed guidance →